• wb_twilight

    A 30-minute sunrise

    Deep amber, then warm gold, climbing gradually until the room is light — all before your alarm goes.

  • lock_open

    No app. No account.

    It plugs in. That's the whole setup. Nothing to pair, nothing to log into, no monthly fee.

  • bed

    Your phone stays down

    Move the alarm off your phone and the first hour of your day stops starting with a scroll.

  • undo

    30 nights to decide

    Sleep with it for a month. If it doesn't earn its place on your nightstand, send it back.

    What you're actually choosing between

    The best-known sunrise lamp costs about $200 and then charges you monthly to use what you already bought. The clinical ones look like hospital equipment. We built the third option.

      The $200 one

    No app or account needed

    No monthly subscription

    Looks like a lamp, not a gadget

    Honest about needing a sound alarm

    Under $100

    Questions? Ask us anything.